These vintage Jim Beam binoculars were a premium that came free with purchase of whiskey back in 1997. The box says, "Zero In On The Action. Jim Beam Binoculars* (*With purchase of Jim Beam.). Jim Beam, Get In The Game. Make responsibility part of your enjoyment." Small print: "Jim Beam® Kentucky Straight Bourbon Whiskey, 40% Alc./Vol. ©1997 James B. Beam Distilling Co., Clermont, K.Y. JB97093B 43-JB40."
The box still has the hang tag that attached it to the neck of the whiskey bottle. The graphics on the box looks like football pigskin so these were meant for use at football games. They're a unique Jim Beam advertising item.
The black plastic binoculars have a sticker that says, "Made in China." They have a black cord wrist strap attached with a metal clip. You can adjust the focus with a plastic wheel midway between the lenses.
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